Life Begins for this UK-based solo-project of the Electronica-musician Mat Howlett, but since he has already released a debut EP entitled "Electrodes" on Haunted House Records before, would it not making sense to name this album "Life Continues"? However, it’s good to see and hear that there’s still musically activity asides the – let’s call it so – main label act CREATURE. Mat has collected 14 different tracks to offer his first full-length album and it can be seen as a kind of showcase of his programming abilities as well as his dedication to analogue produced synthesizer sounds. The music can’t be completely sorted into a strict genre-drawer, too often the tracks do leave the known paths. Between smooth and melodic harmonies ("Expectations") and typically mid-80ies synth-programmings (Life Begins) heavily infiltrated with that romantic Pop/Wave attitude, this album fulfills all of your expectations, if you can find yourself familiar with this styles. Not EBM, also not at all Pop music, I like to place it very generally in the wide field of Electronica music – at least this vague description can mean anything. This seems to be quite intentional for Mat, as he produces his stuff far away from any hypes, maybe mostly for his own entertainment. Quite interesting sound design and mostly tastefully arranged, just give it a try.