This Baltimore-based electropop band call themselves "synthrockers with shy angst and catchy hooks" but I think that kind of sells them short. Still, it's a catchphrase that comes in handy when more elaborate descriptions just make one's eyes glaze over when asked about what the band sounds like. Since their inception in 1997 they've released five previous albums making 'Attack!' their sixth. The band (on this disc anyway) is Roy Retrofit (vocals, synths, programming, stuff); Ada Retrofit (bass); Michael Waring (drums); with additional guitars by Gabe Perry. I'm kind of surprised that RTE hasn't gotten any press previously from Chain D.L.K. but we don't know, or know of, everything (yet). I was unfamiliar with the band's previous albums so I thought I'd take a few moments to check out some of their older tracks. What I heard was okay, but nothing quiet as compelling as 'Attack!'. This is a band that's heavily influenced by Brit synthpop bands, so much so that they sound like one now. Not a bad thing at all though, because back in the heyday, the best synthpop bands were British. (Some might disagree, but I can only say you're wrong, wrong, wrong.) If you took Gary Numan, New Order, The Cars (one Beantown band can't hurt), Depeche Mode, OMD, the Pet Shop Boys and the Human League, tossed them in a blender set to puree, you'd have Red This Ever. While some of their previous efforts sounded a bit derivative, the band has really come into its own on 'Attack!'.
The first impression you're going to get with this album is the band's sardonic sense of humor on the album cover - a great white shark chomping on a human victim with legs flailing outside. After a brief dark and moody instrumental intro ("Demagogues of Fear") RTE launches into the title track. Roy's vocals sound more confident and stylized, the music is bouncy and bold, and the hook is killer. Great arrangement too. The good stuff keeps on coming- the tongue-in-cheeky lyrics of "Negative Nine" are palpable, as is the resistance-themed "Man Up Now." The hooks keep coming fast and furious and the lyrics are clever as ever. The synthwork is pretty damn good as well, and the rhythm section is solid and foreceful. One song that ironically comes right in the middle of the album- "Thank You For Enjoying the Show" has such a Cars bent to it you could almost imagine Rick Ocasek covering it ("Thank you for enjoying the show-uh-o-uh-o"). This is big, bodacious, balls of brass synthpop that isn't afraid to put it all on the line, get in your face and tell you how they think it is. And dance-worthy to boot. Roy glibly turns more phrases than a hustling hooker turns tricks on a Saturday night. You've got a love a line like - "...true story, and it can get really gorey, I set my pants on fire, it doesn't mean I'm a liar, it just means that I'm not boring..." ("True Story"). There are so many gems like that sewn throughout 'Attack!' it will make your head spin. It will also keep you feet moving. There isn't one bad song on this album, not even a mediocre one. Nothing that makes me say "meh" or something of the sort. Sure, some are more captivating than others, but in total Red This Ever has dished up one heaping helping of electropop excellence that deserves to be heard and enjoyed. If you love synthpop, you'd be a fool not to buy this.