Thursday, July 22, 2021
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Hired.Life: Her Demoversion

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Artist: Hired.Life
Title: Her Demoversion
Format: CD + Download
Label: Advoxya Records (@)
Distributor: Poponaut
Rated: * * * * *
The Kaliningrad-based Russian trio of Hired.Life returns after several years back to the front of their homegrown scene and got recently picked-up the Hungarian-based Advoxya Records for the signing to this new release. As you may know, Hired.Life was established out of the ashes of the Russian Dark Electro project Denergized, which had made a massive impact out of the Advoxya roster from 2006 ongoing.

Hired.Life has been founded by band-leader Serge Vorobyov after the sudden and unexpected split with his former partner DS (aka Andrey Kuznetsov) in 2008. Under the Hired.Life moniker and with different co-musicians throughout the years, this project could release one full-length album entitled “End Of Line” on the Russian Gravitator label, a download-only sort of compilation named “We Don't Promise You A Rose Garden”, out on the now out-of-business Russian net-label Synthematik Records and also a few self-released, dowmload-only items available from their very own Bandcamp website (for example “Terminus” in 2015).

Hired.Life in its current formation exists of Sergey Vorobyov (programming, vocals), Pavel Blagov (programming, guitars), and Darya Revizonskaya (programming, keyboards). “Her Demoversion” is their latest album and kind of a final statement to end the era of Denergized, it tells us stories about memories, edited memories and about living the whole life in memories. Finally without any happy emotions, it's rather sort of depressive sounding outfit. The beautifully designed 4-panel digipack-wallet with its rather Synthwave-/Outrun-music style looking cover art is stunning for sure, but musically Hired.Life have developed into other territories.

After the ominous and haunting start under Denergized, the music itself has turned forward into a kind of straight and linear produced Electro-Rock outfit with a constant Dark Wave influence.The addition of Pavel Blagov also integrated Rock-/Metal-like guitar insertions into the musically outfit of this trio. “Her Demoversion” and its tracks surprise with its generally straight direction and compositions following a classic verse-chorus-bridge scheme. Actually only Serge's voice reminds on earlier days but also the integration of the Russian language into one or another track is no longer a no-go. “Empty Cell” is a relic out of the Denergized days, here reinterpreted in two different versions to close this chapter. “13th” is a classy danceable tune with howling Rock guitars and well installed synth lines.

My rather electronic-minded heart in me misses a bit a more tricky outfit here and there in the synthesizer arrangements but that's just me. Hired.Life have opened themselves to reach a wider musically oriented audience and their album title sounds anything else than a demo version, although the lyrically message is still a twisting one.
Overall quite consumable darker-minded Electro-Rock music.

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