Music Reviews

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Artist: EmotiKon (@)
Title: Two of a Kind
Format: CD
Label: Timezone Records (@)
Rated: *****
You may recall Dusseldorf-based synthpop band Emotikon from a while back when I reviewed their self-titled debut positively. Now they are back, albeit with some changes. At that time this duo consisted of Mine Voss - vocals, and Tom Tron- synths, programming. Mine left in 2014 for other pursuits and has been replaced by Natalie Malladi-Rao. While their sound isn't completely different, there is more of an accent on the POP aspect of their synthpop sound on 'Two of a Kind'. At first, they sound a lot their previous incarnation on the title track ("Two of a Kind"); a nice little melodic number orchestrated with simple sythnpop musical staples. Then, things get a bit more intense on "Die Alone," opening with a melancholy cello intro, then an amazingly sophisticated melody on the verse. The chorus is almost as good. The whole tone and temperament of this song could easily be used as the theme song for a James Bond movie. It's that good. (Certainly better than the theme song of the last Bond flick.) Upping the pop aspect of their repetoir, "Say Hey" just begs for a Bollywood style video with its crowd-rousing chorus. It's a mind-numbingly basic, but catchy as hell; a little bubble-gummy but so what? Over the next 8 tracks Emotikon present a variety of simple pop ditties, some better than others, and a couple just downright silly ("Do It Like the Birds," "Love Potion"), but nothing comes close to the impact of the first few tracks, inspite of being augmented by saxophone (Norbert Deuben) and flute (Silvie Ansorge) on a few songs. I get the impression Emotikon is striving to pull in a much younger audience with 'Two of a Kind' and Natalie can hold her own vocally with pop singers like Britney Spears and Katy Perry, but image, presence and production are what make pop singers pop divas, and there's a way to go on that account. There's little depth on 'Two of a Kind,' just good, light synthpop fun for the most part. If that's what they're striving for, they've succeeded.



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