Music Reviews

Artist: It's A Synth (@)
Title: Curiosity
Format: CD
Label: Target Records (@)
Rated: *****
It seems as though there's been a lot of synthpop coming out of Scandinavia lately, so it's not surprising to find that It's A Synth is from Copenhagen, Denmark. They're a duo consisting of Andreas Fog-Petersen -what else but synths! and Casper Clemmensen - vocals. While this isn't their first foray into music, 'Curiosity' is their first official release, and WOW!, is it ever a doozy. Right from the get-go these guys draw you in with "Bring It On," a medium slow neo-psychedelic synth stew that latches on to your psyche and won't let go. "...I will always find a way to get to you and numb your senses, Feeling so underrated, they..never will speak the's underestimated...yeah, they all dismiss you..." It's a bit dark, but not typical of this album. Casper's vocals are perfect for this kind of thing. "Endless Endeavor" peps it up for the dancefloor and Casper employs a little vocoder assist for this tune. Now the pop portion of this synth band kicks into high gear and drills directly into that happy portion of your brain and implants their infectious hooks. Unless you really hate synthpop, they've got you. And so it continues with the anthemic future-poppy "Almost". I can picture a huge crowd waving their hands in unison in time with the beat. These guys have lucked on to the magic formula that most synthpop bands strive for, namely to create music that you just can't get out of your head. And the weird thing is, it's so bloody simple. Fog-Petersen's synthwork is very good, but not ground-breaking. (Is there any more ground to break in this genre?) Clemmensen has the knack for writing melodies that are uber-appealing. "The Last Cell" isn't the greatest track on the album, but lots of synthpop bands would be satisfied to come up with something as good as this. Even when the band doesn't seem to be trying hard, as on "Pen to Paper", where the hook has only the words "there is a reason, there is a reason, there is a reason, there is a reason, there is a reason...ahhhh" it will melodically bubble up in your brain long after you've heard the song. I thought after this they might be spent, but no; wrong on that account. Blam, blam...two more infectious tracks - "Somehow" and "Piece of Me". After that "Steps" attemps the same formula, but isn't as compelling as anything that preceded it. "Moving" is much better with an old-school psychedelic chorus - "How will I find you?" repeated anon. The last track, "Spirit" is a bit heavy-handed with it's pounding staccato beats and really only serves to sum things up in a grand finale. As far as tunesmithing goes, It's A Synth makes bands on the order of Fischerspooner sound lame, and that's no small feat. I have heard the future of synthpop, and definitely, It's A Synth.

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