Music Reviews

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Artist: Semiotics Department Of Heteronyms
Title: s/t
Format: 12" vinyl + Download
Label: Avant! Records
When reviewing recent single “Tell Them”, I praised the 3-pack of slightly hard-edged synthwave-synthpop, saying “if an SDH album appears I will definitely check it out”. Now that the album’s here, my expectations are met, but perhaps not exceeded.

Here you get eight strong bits of synth songwriting, some pop-radio-edit length, others allowed to breathe a little more but never straying too far from conventional song structure. There’s a slightly lo-fi, proto-techno analogue feel to the warm analogue low end sounds and the sometimes rather echo-heavy vocal treatment that gives everything a gently raw flavour. Firmly rooted in the sonic values of the synth 80’s, it rolls along nicely but a little predictably at times, and by the time you reach “What Did I Come For”, you do begin to wonder whether more synth sounds might have been available.

The vocals are quite velvety and confident, but never really pushed very hard, tending towards whispered and even spoken-word vocal lines rather than anything bolder. The PR sheet’s comparison of the vocals to Dolores O’Riordan is a little ambitious, though you do hear the same celtic twang in “She Uncovers Before Me”.

Perhaps predictably for a first album there’s a feeling of defining a sound rather than pushing it here, epitomised by tracks like the strong “Guilty And Gifted”. “Mean” is the most ambitious track, a pulsing seven-minute affair with quite a cinematic feel.

A strong, relatively compact bit of dark synthpop with more than one foot facing to the past, SDH’s self-titled first full-length album is steady rather than amazing.



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