This Danish Synthpop-duo consisting of Kristian Kroll and Kent Petersen could alreadygain some attention with their debut release “As The Fall…” out on their own Idle Workslabel, www.idleworks.dk. Therefore their recently released second full-length album”Blind” got licensed for the North-American market to the US-based label Section 44.”Blind” proves again their strong compositional abilities and their fine nose for moodySynthpop melodies, so it was about time to introduce this duo through an interview withfront man Kristian Kroll…
Chain D.L.K.: Greetings Kristian, first of some words to your project Fake The Envy.Could you please fill in some biographical details of about the finding, the how, whenand where?
Fake The Envy: Well, Fake The Envy kind of started out in 2001 as a side project,intended to be a place where we could try out ideas that wouldn’t have worked in therespective projects we played in at the time. We’d known each other for years, played invarious projects together back in the early 90’s, but at the time Fake The Envy was justsomething we did for fun. It’s still fun, however a little more time consuming these days
Chain D.L.K.: A look back to your debut release “As They Fall…” and the overall reactions of the audience, please. I guess the people were quite impressed by yourvery-near-to-classic-Synthpop compositions, so can we call your first album a successfuldebut?
Fake The Envy: “As They Fall…” was very well received, particularly in Germany and theUS. For a band that nobody knew about, who had never performed live under the name FakeThe Envy or ever released any demos on the internet besides locally, I think it was agreat success. It put us out there, let people know we exist, and put us in contact witha lot of people in the genre who had never heard of us before.
Chain D.L.K.: You are releasing your albums through your very own Danish label IdleWorks. Please give us some insight to the current scene of your country. The glorious90ies with Hard Records and the “DK Gang Of Terror” times seem to be over, although ClausLarsen still releases music. What’s going on there regarding bands and labels and how arethe reactions of the mass media on you and your label?
Fake The Envy: The Danish scene isn’t the biggest in the world, due to simpledemographics. We’re only 5 million people here, so obviously we can’t compete with thescenes in the larger countries such as Germany and Sweden. However, I think the Danishscene is making a bit of a comeback now. We have bands out there, such as Portland,MachineSoldier, and Fake The Envy of course, along with clubs like Club Stahlwerk andBraincorp, so all in all I think the Danish scene is more active now than it has been fora long time. We also have quite a few Swedes coming over the bridge for venues inCopenhagen, which of course gives us a boost there.
Chain D.L.K.: For your new CD “Blind” you could arrange a co-operation deal with theUS-based label Section 44. How did you get in contact with them and how do you benefitfrom this deal?
Fake The Envy: We had worked with Randall and Breye of Section44 before, as we appearedon the Section44 compilation “Sector One”, last year. They seemed like a group of peoplededicated to what they do and their music, and as such seemed like a great fit for us. Webasically just dropped them a mail telling them we were currently looking for someone torelease “Blind” in the US, and wanted to know if they were interested. We then sent themsome early mp3’s of the album, and the rest is, as they say, history. The main benefit wehave from working Section44, is of course that they have access to distribution channelsin the USA and world-wide that we could never have, but it also cuts down greatly oncosts. Postage to the US is expensive, slow and tedious to work with. Having a localpartner handling distribution, simply makes administration easier and less expensive.
Chain D.L.K.: Where do you see the main differences between your debut and your new album”Blind”? How would you explain a listener a higher musically maturity between both albums?
Fake The Envy: Well, first of all I think “Blind” is better produced than “As TheyFall…”, but also it contains a wider image of Fake The Envy. “Blind” contains bothfaster and slower, more mellow tracks, which makes it sound like a more complete record,so to speak.
Chain D.L.K.: Having Da5id Din on board for doing the end mastering is always a fine noteand speaks for highest professionalism. How did you get in contact with him?
Fake The Envy: Da5id was recommended to us by a friend who had a demo mastered with himsome time ago. We ended up using him and Corrosive Audio for “As They Fall…”, and sincewe were very happy with the result, it seemed only natural to use him again for “Blind”.
Chain D.L.K.: Times are hard for all bands and labels due to the lack of sales and thegrowing downloading piracy. How does the currently evolution affect on you as a label anda band? How important have legal downloading portals like iTunes become for your music?
Fake The Envy: Currently legal download portals for our genre only account for a fractionof income. I think most labels and bands use it today, just to stay visible and becausehaving your albums appear on iTunes speaks to credibility. It seems that the people whobuy our music are still very much into CD’s, as most of them are in the their 30’s andthey grew up buying CD’s. Most of the people I’ve spoken to frown on download portals, sothe people wishing to support us mostly just buy the CD’s.
Chain D.L.K.: How is it with live gigs? I think especially the new tracks like “Sweep UsAll Away” or “Tell Me Tell Me” should work well to animate the masses, so what do youexpect?Any touring plans you can already confirm?
Fake The Envy: We’ve had several live gigs in Denmark so far. We opened for Client onMarch 10th along with Angels & Agony in Copenhagen, and used the venue as sort of arelease party for “Blind”. We also opened for VNV Nation in Copenhagen last year, sowe’re definitely getting to try some things. A lot of the new material, including thetracks you mention, are extremely fun to play live because they’re so high on energy.Unfortunately we have no tour plans at this time, but if anyone wishes to book us, theycan reach us at email@example.com.
Chain D.L.K.: Your daily life besides being a musician. Please fill in details,relationships, hobbies, and further interests.
Fake The Envy: Kent works as a painter, I manage a warehouse in Copenhagen. Neither of usare married, but both live with our respective girlfriends. I have a son, who was born inDecember 2006, and who’s currently taking up quite a bit of my time.
Chain D.L.K.: Please inform us about your upcoming plans, some new releases for you andyour label you like to confirm here?
Fake The Envy: Well, we’re slowly starting work on our next release, which will hopefullysee the light of day in 2008. It’s in the very early stages though.
Chain D.L.K.: Some final words to our readers to conclude this interview?
Fake The Envy: We just want to say thank you to anyone who’s supported us, and to anyonewho wants to check out our music further, you can find us at www.faketheenvy.dk orwww.myspace.com/faketheenvy
Visit Fake The Envy on the web at:
[interviewed by Marc Tater] [proofreading by Tommy T. Rapisardi]